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How to Add Balance to TikTok Ads Manager

Introduction

TikTok Ads Manager is an essential tool for businesses looking to reach their target audience on one of the most popular social media platforms today. To ensure smooth ad delivery, you must maintain sufficient balance in your TikTok Ads Manager account. Adding balance ensures that your ads run without interruption, which is crucial for time-sensitive campaigns.

This guide will walk you through the process of adding balance to your TikTok Ads Manager account step by step, providing you with all the necessary details to ensure your campaigns run effectively.

How to Add Balance to TikTok Ads Manager? A Step-By-Step Guide

STEP 1: Log in to Your TikTok Ads Manager Account

The first step is to access your TikTok Ads Manager account.

Here’s how:

  • Visit the TikTok Ads Manager website.
  • Log in using your credentials (email and password).
  • If you are logging in for the first time, you may be asked to set up a two-factor authentication (2FA) for added security.

Once logged in, you will be directed to the main dashboard, where you can see your ongoing campaigns, account details, and available balance.

STEP 2: Navigate to the “Payment” Section

After logging in, the next step is to access the payment section:

  • Navigate to the TikTok dashboard.

  • Locate and click on the “Payment” option.

  • You will be directed to the Payment page.

  • On the Payment page, you can:

    • View your current balance.

    • Manage your payment methods.

    • Add funds to your account.

STEP 3: Choose Your Payment Method

TikTok Ads Manager offers various payment methods, including credit/debit cards and bank transfers.

Here’s how to choose a payment method:

1. On the Payment page, click on the “Add Payment Method” button.

2. A pop-up window will appear, allowing you to choose your preferred payment option:

Here’s the different types of payment options:

  • Credit/Debit Card: Visa, MasterCard, American Express, and Discover are commonly supported.
  • Bank Transfer: You can transfer funds directly from your bank account, although this may take a few days to process.
  • PayPal: In certain regions, you may also have the option to use PayPal.

3. Select your preferred method, and enter your payment details.

4. Click Save to store the information for future transactions.

STEP 4: Add Funds to Your TikTok Ads Account

Once you have saved your payment method, it’s time to add funds to your account:

  • Click the “Add Funds” button.

  • Enter the amount you wish to add to your balance.

    • A minimum threshold may apply, and it will be displayed.

  • Click “Submit” or “Confirm” to initiate the transaction.

  • Fund availability depends on the payment method:

    • Instant for credit/debit cards and PayPal.

    • 1–3 days (typically) for bank transfers.

STEP 5: Review Your Account Balance

After adding funds, it’s essential to check if the balance has been updated correctly:

  • Navigate to the Billing section.

  • Under the Payment tab:

    • Review your updated balance.

    • Ensure the added amount is reflected.

  • If the funds are not visible:

    • Double-check your payment method.

    • Contact TikTok Support for assistance.

STEP 6: Set Up Automatic Payments (Optional)

If you plan to run continuous ads on TikTok, you might want to consider setting up automatic payments to avoid manual top-ups:

  • Go to the Payment section and click on Auto Payment Settings.

  • Toggle the auto-recharge feature to “On”.

  • Set a threshold amount (Note: When your balance drops below this amount, TikTok will auto-recharge your account.)

  • Specify the recharge amount.

  • Click Save to apply the settings.

This option ensures that your ads never stop running due to insufficient funds.

STEP 7: Monitor Your Balance Regularly

Keeping an eye on your TikTok Ads Manager balance is crucial for smooth campaign execution. TikTok provides you with detailed billing reports that can help you track your spending and optimize your budget.

Here’s how to monitor your balance:

  • Go to the Billing section in TikTok Ads Manager.

  • Review the Transaction History to view:

    • All deposits.

    • Spending activity related to your ads.

  • Use this information to:

    • Plan your next top-up.

    • Optimize your ad budget.

    • Prevent campaign interruptions due to insufficient funds.

Summary

Maintaining a sufficient balance in TikTok Ads Manager is key to ensuring your ad campaigns run without interruption. By following the steps outlined in this guide, you can easily add balance to your account, choose the best payment method, and even set up automatic payments for a smoother experience. Regularly monitoring your balance will help you manage your budget effectively, ensuring that your ads reach the right audience without any downtime.