FEATURES
Measure full-funnel incrementality
Forecast profit & growth before spending
Optimize spend to deliver incremental profit
Align marketing & finance on a single causal truth
METHODOLOGIES
Optimize & forecast for maximum impact
Measure true marketing impact accurately
Real-time optimization based on causality
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See which ads drive in‑store sales
Measure incrementality across media channels
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USEFUL RESOURCES
Featured
Step-by-step guide to calculating bounce rate, tracking the percentage of visitors who leave a website after viewing only one page.
