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How to Install Gtm

Discover how to install Google Tag Manager (GTM) on your website to track key user interactions. This guide walks you through the setup process for enhanced analytics and insights.

Updated on: July 9, 2025 | 2 minutes

IN THIS ARTICLE

  • Introduction
  • Step 1: Create a Google Tag Manager Account
  • Step 2: Install GTM Code on Your Website
  • Step 3: Verify GTM Installation
  • Step 4: Configure GTM Tags
  • Step 5: Test and Debug Tags
  • Step 6: Publish Changes in GTM
  • Step 7: Configure Additional GTM Features
  • Step 8: Maintain and Update GTM Setup
  • Step 9: Document GTM Configuration
  • Step 10: Stay Informed on GTM Updates and Best Practices
  • Summary

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Marketing Effectiveness Measurement

Planning, Forecasting & Optimization

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Incrementality Testing

Causal Attribution

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Full-Funnel Measurement

Unified Reporting

Incrementality

Budget Allocation

Optimal Spend Level

Scenario Planning & Forecasting

Campaign Optimization

New Channel Launch

Seasonality & Promotions

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