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    How to Migrate to GA4

    Learn how to smoothly migrate to Google Analytics 4 (GA4) and gain deeper insights into user interactions with this step-by-step guide. Set up a new GA4 property, run both GA4 and Universal Analytics simultaneously, configure data streams, events, and ecommerce tracking, and discover the new reporting structures. Embrace the paradigm shift in data analysis for a more holistic view of the customer journey.

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